We are a small team of programmatic advertising professionals based in Silicon Valley, Sunnyvale-California. Our mission is to guide businesses of all sizes through the complex digital advertising ecosystem to enable sustainable growth. Our services include consulting and monthly newsletter, described below. Please contact us for more details!
Our services
Monthly newsletter
We are sending a newsletter with detailed information about programmatic advertising to our paid subscribers. The newsletter contains information in the areas we specialize in. The information shared can be unique and can make a difference for your business since it is based on our programmatic advertising real word experience.
Consulting
We charge an hourly rate for our consulting services. Please contact us to learn more, we are eager to support your business!
We specialize in the following areas:
- Explaining how Programmatic Advertising works in a way that anyone can understand
- Contract negotiation recommendations that can reduce business risks, minimize operational costs and maximize your return on investments
- Business strategy and direction recommendations
- Industry trends in programmatic advertising and best practices
- Programmatic advertising recommendations tailored to your business
- Audio, CTV, Video, Display and other formats
- Advertising on Mobile, Web, OTT and other devices
- SSPs/Exchanges, DSPs, AdServers, Marketplaces, DMPs
- Invalid Traffic Detection (IVT) and Supply Path Optimization
- Maximizing advertising revenue for Publishers
- Bid optimization practices
- Explaining how Real Time Bidding protocol works
- Setting up PMPs, Programmatic Guaranteed and open auction deals
- Podcast advertising
- Support with implementing privacy regulation signals (including GDPR, CCPA, COPPA and Do Not Track)
- 3rd party measurement vendor integrations
- Support with new SSP/DSP integrations and testing